Motivating The Rising Generation Of Leaders

Even before deciding to become a business coach, I wanted to help people who are struggling with their grief. Especially if it related to child loss. In "Our Story[s]" my wife, Melissa, and I talk about how we worked to keep our family together, hold onto our faith, and support each other even when we grieved differently. Please share this book with others who have lost a child and need support.
Unlock your full potential and build a life you love with our transformative course, designed especially for young adults aged 17-30. Dive into actionable strategies to overcome challenges, create abundance, and become a leader of influence.

*Click each item for a quick overview
🧭 Your Path to Purpose Starts Here
Lawrence is a personal mentor who leverages his five core Clifton Strengths—Belief, Context, Futuristic, Individualization, and Connectedness—to help you achieve massive personal and professional growth.
Your mentoring journey begins with a complimentary discovery session that immediately focuses on your long-term vision. This initial lesson is a powerful "discovery journey" where you will gain clarity on:
The First Session is Guaranteed. If I don't add significant value to your life in that first free appointment, you shouldn't hire me.
Ready to find your vision? Learn more about the program and schedule your free session below.
🎯 Stop Miscommunication. Start Producing.
Is miscommunication slowing your team down? As an experienced trainer, Lawrence is passionate about helping teams achieve their maximum potential by mastering the most critical tool for success: effective communication.
Drawing on over 20 years of leadership experience, Lawrence's training programs are designed to transform your work environment and provide your team with practical methods and tools in key areas:
Crucially, Lawrence is a Certified DISC Behavioral Consultant. By applying DISC principles, your team gains a deeper understanding of personality styles, significantly reducing workplace friction and improving collaboration.
If your company environment needs a productive refresh, let's talk about communication training.
Click on the link for more information
🌟 Public Speaker: Passion Meets Professionalism
Lawrence’s enthusiasm for public speaking is contagious—it’s a commitment he sharpens weekly. This dedication ensures your audience receives an effective, engaging, and memorable keynote presentation.
Lawrence offers versatile and powerful presentations covering essential areas of personal and professional development:
These core messages can be delivered as a keynote or adapted into specialized training sessions tailored to your team or event needs.
If you need a speaker who connects deeply with your audience, click the link below to inquire about having Lawrence speak at your event.

8 Rules to Not Suck at Life
What don't you know when you start down this leadership path? This program is designed to help you get a head start. Currently under development, Boss Level Adulting will include a book, an online course, a planner, and more.

ENRG
Networking is essential for any business to grow. Lawrence has spent years attending different networking organizations until one day he decided it needed to be a little different. That's when he was introduced to the Executive Networking Referral Group. Learn how to build your business with ENRG!

Principled Leadership in an Evolving AI World
In Lawrence's work as a speaker, he met Wayne Davis. Wayne introduced Lawrence to Dr. Michael Harris. Together the had started developing a leadership training. Wayne had heard Lawrence present many time, but one day he heard the missing piece to their leadership training. The rest is history

Wellness Made Simple
In 2017, Lawrence's wife, Melissa, tried using essential oils for a medical condition their son had. As his quality of life improved, they started implementing more and more products. Today, DoTerra has improved their lives so much, they need to share it with others.

When tragedy strikes not once but twice, how do you keep your faith — and your loved ones — from falling apart?
In this deeply moving episode of Latter-Day Lights, Lawrence and Melissa Stone open up about the unimaginable loss of their children due to a driving accident and miscarriage. But from the heartbreak, take us through a journey of rebuilding faith, marriage, and hope through grief.
This week we welcome Lawrence and Melissa Stone to discuss their book "Our Story[s]: The Unique Stories of a Husband and Wife’s Journey Through Child Loss". They vulnerably share with us how they pulled through difficult times.

Melissa and Lawrence Stone have been through the gauntlet of grief: In 2012, they lost their oldest daughter Ethne in a car crash when she was 2 years old. A couple years later, their third son was born with a birth defect. And only a few years after that, their son Thomas was stillborn. Miraculously, the Stones have taken these experiences and reaped from them blessings, both for themselves and for others. One of these blessings is their book Our Story(s), which will be published on September 15, 2025, just two days before what would be Thomas's 8th birthday.

Melissa and Lawrence Stone share the miracles that occurred in their life as they dealt with the loss of a child and having the faith to continue on. They have written a book in hopes that it might help others, particularly dads, who have gone through child loss as well. Available for preorder now and official release date Sept 15, 2025

This is a conversation that I love having because as someone who is actually not naturally outgoing myself it’s always good to share some of the different techniques as it relates to being successful and getting out there as a speaker. Lawrence actually has that exact same experience in terms of not being a naturally outgoing person, but still recognizing that speaking is a big part of his game and where he wants to go to be successful.

In this engaging episode of Speak to Impact, Kelly Kaye Walker introduces today’s guest, Lawrence Stone. Lawrence is a coach, author, and public speaker with a passion for helping young adults and small business owners thrive. Lawrence shares his foundational speech on the importance of surrounding yourself with the right people to elevate your life and achieve your goals. Kelly evaluates Lawrence’s speech, offering valuable insights on storytelling, audience connection, and delivering an impactful message.
Listen to Episode 59 with Lawrence Stone, a business coach, trainer, and motivational speaker in his business, The Bassic Trainer. Listen to what motivates him to inspire the next generation of leaders, how he utilizes personality traits to train his clients, how he got started as a business coach and much more. Including the importance of balancing family and business.
I Studied Music in college at BYU-Idaho, where I met my wife Melissa. While there, I developed a passion for studying topics such as talent development, finances, entrepreneurship, growth, sales, and more. Since college, I have pursued jobs opportunities that provided me with growth and opportunities to coach/mentor others.
I am a father of of six, including two angel babies. My wife and I recently published a faith-based book on our experiences dealing with child loss. We hope to help other couples move through their grief together.
As a bass player, I establish great rhythms to great music. As a mentor, trainer, and speaker, I establish a rhythm to your vision.
With over 15 years of experience in leadership, sales, entrepreneurship, and mentoring, I have honed my skills to help entrepreneurs like you navigate the challenges of running a business. My BA in Music not only shows my commitment to the arts but also highlights my ability to be creative and think outside the box. This unique blend of business expertise and artistic background allows me to bring a fresh and innovative approach to coaching and training.
After returning to Idaho to help my Dad with his business, and 10Xing his sales, I decided I wanted to help other businesses do the same. My mission is to help the rising generation of leaders and entreprenerus to have a better start than I did.
As part of my commitment to personal development, I am a graduate of the "Coach Fast Track" program through 3 Key Elements, created by Kirk Duncan (one of my mentors), I have learned alot about building mindset and helping people overcome self doubt and imposter syndrome.
I am also a member of the John Maxwell Certified Leadership Team. Through Maxwell Leadership I have learned and developed practical leadership skills that have allowed me to elevate those who I work with. As I have continued to raise my lid, their capacity has grown.
As a certified DISC Behavioral Consultant, I love helping my clients go from just communicating, to connecting with others. The way we communicate affects every aspect of our live. It affects our personal/family relationships, our employees dedication to the vision, and our customers loyalty to our products and services. As a communications expert, I am ready to help you connect on a deeper level.
My Clifton Strengths - Context, Belief, Futuristic, Individualization, and Connectedness - further demonstrate my ability to understand your unique vision and guide you towards making it a reality. My holistic approach ensures that your journey towards building the life of your dreams is aligned with your values, purpose, and future aspirations.
My bilingual skills in English and Spanish also allow me to connect with a diverse range of entrepreneurs, breaking down language barriers and building meaningful relationships.













Thank you so much Lawrence for inviting me to be in your mastermind class! If you are in need of inspiration and growth in your personal life or business, The Bassic Trainer Mastermind class is an amazing place to start. In just an hr and half I left with so many ideas and even better, action steps for my business! I can't wait for the next one!

I have taken several classes about goal setting, training, management, personal growth, etc. And When I got the opportunity to meet with Lawrence, I learned so much! It was inspiring and motivating and helped me understand some things that were going on in my business and within myself that were keeping me stuck. I highly recommend working with him!

As a business owner... this course brought me a lot of clarity on how I can remove the noise and distractions that take me away from my most important tasks. These tools will help me be better organized with my time and spaces, identify my goals and vision for my life and business and remove the obstacles both external and internal. I looked forward to meeting with Lawrence every week and was bound to get a few golden nuggets from every visit. I'll be referring Bassic Trainer to my friends and even staff that want to find clarity and live a life of intention.

Lawrence has paid the price of personal sacrifice and experience to coach people and businesses in a productive way. I would recommend him to anyone that would like to take their business to the next level!

Lawrence really helped me learn and develop success disciplines that have truly enhanced my life! He opened my mind to improving myself on a regular basis by using his success principles. I highlighted recommend him!

Lawrence knows his stuff. If you’re looking for a business coach, you can trust the principles and insights he teaches are tested and sound. Not only that, he’s a very good speaker and keeps you entertained and captivated.

I took the class "Everyone communicates few connect". Lawrence Stone is a great teacher. He involves the participants in discussions and is open to participants that are not business owners. I learned tips to help me in my connections with everyone I come in contact with. He had a workbook available for the class and made sure there was time to get the answers. Great experience!




